
Wednesday, 16 December 2009
Women of Wall Street: Diversity of Thought

Ross Westgate to host The Gender Agenda Davos Debate

Sunday, 8 November 2009
Arianna Huffington in CNBC Davos Debate
Sunday, 25 October 2009
Flipping Fergie Perfect for Flipping Feminism
This is the picture that just inspired me to add Fergie to my wishlist of ambassadors for the Flipping Feminism project. We wouldn't require her to deliver all of her speeches mid-flip like this. (I borrowed the photo from JustJared.buzznet.com. Thank you)
Flipping Feminism - The Mission has a Name

I like that you can’t help smiling when you say it. It’s memorable. And, magically, it communicates the two primary messages of this project, that I want to change (flip) the way feminism is perceived and that I am frustrated (flipping feminism!) with the way gender equality messages have been communicated previously.
Sunday, 18 October 2009
Cherchez La Femme

I was also influenced (a lot) by my father-in-law telling me ‘Feminism in Style’ made him squirm.
Not the desired effect. It’s gone. 'Feminism in Style' is no longer in style. I just wish I hadn’t bought the URL. Look out for it on eBay.
A Justification of Vanity

My friend Fiona forwarded me this article about 98% of women believing appearance affects their career. I’m wondering what planet the other 2% are on.
NEW YORK, Oct 13 (Reuters) - Nearly all U.S. working women believe that their professional appearance is crucial to success at work, and one in five female executives say they have withheld a promotion or a raise due to the way an employee dresses, according to a survey released on Tuesday.
The poll found that 98 percent feel appearance affected their career, and just 2 percent disagreed.
(Reporting by Ellen Wulfhorst; Editing by Michelle Nichols and Xavier Briand)
((ellen.wulfhorst@reuters.com; +1 646 223 6283; Reuters Messaging:ellen.wulfhorst.reuters.com@reuters.net))
Sunday, 11 October 2009
Lady Gaga agrees feminism has a bad name

Sunday, 4 October 2009
The Davos Plan

NEW LEADERSHIP DNA: Could women be the next decade’s profit playbook?
- I'm told a UN report concludes that if we progress towards gender equality at the current rate we will reach it just beyond the year 4000. I'm not that patient.
- Asking organisations to address the problem because it’s the right thing to do hasn’t worked. We need a new strategy.
- Women often distance themselves from gender discussions in the workplace because they’re considered distractions from the company’s critical mission. It’s time to change the conversation.
CNBC, the World Economic Forum’s Gender Parity Programme and the Gender Equality Project co-founded by Nicole Schwab and Aniela Unguresan are joining forces in Davos 2010 to prove parity equals profits. We’re challenging two talented debating teams to pitch their best ideas for convincing CEOs that gender equality pays dividends and we’re encouraging them to inspire and entertain delegates in the process. CNBC will televise the debate as a half-hour Davos special, air it globally, stream it on CNBC.com and rotate highlights in primetime for a fortnight after the event. The debate will be energetic, enjoyable and inclusive: We’ll approach the subject from a profit-seeking perspective and dispel the myth that gender equality is simply a woman’s issue.
The Format
CNBC is compiling two teams of business and political leaders – one all female and the other all male - and challenging them to try to convince CEO delegates that gender parity delivers profits. We’ll also ask them to devise game changing ideas for popularising gender equality within the workplace. We want strategies for making gender equality an exciting top priority and making ‘more women in the boardroom’ the enlightened new innovation of high-performing corporations.
While the male team presents its ideas, the female team will sit in a sound-proofed room then the female team will have its turn.
Throughout the challenge, our high-powered jury and opinionated audience will question, critique and applaud the ideas and eventually vote on which of them should be adopted by global corporations.
Sunday, 27 September 2009
Financial Times 'Women in Business' Ranking

It was great to read the FT's inaugural ranking of the top 50 women in business this weekend.
http://www.ft.com/cms/s/2/bcfcdb2c-a716-11de-bd14-00144feabdc0.html
Sad to learn from the same article that just 3 per cent of Fortune 500 chief executives are women and that across Europe, only 10 per cent of board directors of the largest companies are female. That makes this challenge exciting I guess. Starting from such a low base, we can have a significant and rapid impact.
I dined with an amazing woman this week. (I collect inspiring women at every opportunity). I collected this one at TED Global and we now meet when our business travel collides. She's running AIG's sustainable investment fund at age 36 and still finds time to be a mother of two, and gorgeous. We need more of those.
When I wasn't dining out with inspiring women this weekend, I was at London Fashion Week eating away at my retirement fund. (Any child of mine will need to accept a smashing collection of vintage clothing as their only inheritance.) It was wonderful - a chaotic mish-mash of creativity and stylish women everywhere dressed to impressed with their own unique concoctions. 'Sass and Bide' (below) won my heart, and funds yet again.
But I digress...
I do feel the tide is turning and feminism is indeed very quickly becoming in vogue.
I finished the format for our debate at Davos this week. I'll describe it here next week. Now I need to find a sponsor. Never easy. I'll report back on progress soon and if anyone's interested give me a shout!
Tuesday, 4 August 2009
Rebrand the F Word - Feminism needs a make-over

This is all thanks to the World Economic Forum and a delegate who may not wish to be named since her own gender parity project is yet to be launched. I met her in Davos last year where I was televising a debate for CNBC. She described her commitment to gender equality and I was inspired but couldn't immediately think of a sensible way to be a rebel for the cause. It was 3am, in the Davos piano bar, a drink-spilling oasis of zero inhibitions and I’d had two hours sleep for too many nights so was all emotion and good intentions with no clues. (It happens the fourth or fifth night of every WEF event. I grow desperate to unlock the hero within.)
I wanted to challenge myself to do something about the fact that on the one hand, I resented gender inequality and on the other, I cringed at feminist stereotypes overly worthy women. I figured if I could create an opportunity to inspire change, even teeny tiny change, through skilfully packaged content and a clever idea, this would be one small thing I could do and personally get satisfaction from. And I started mulling... eventually coming up with this little project.
Bad News and Irrelevant News

http://news.bbc.co.uk/1/hi/business/8044720.stm
Firstly, it’s dull. I know my blog headlines aren’t great but I don’t care if anybody reads, I'm just tapping away in my bedroom for the relaxation. The BBC is meant to speak to the masses.

Offsetting the Gender Pay Gap - How's this idea?

I've just had the best idea. Net-a-porter should be thanking me for this marketing tip. I was sitting here reading a bunch of depressing gender pay gap stories because my blog instructor (yes... might as well get some formal training before unleashing myself on you) said I had to learn to react to news stories, which made me think I had to get angry about something and I’m not good at that.
Also, I want my kind of feminism to be the non-angry kind so I was sitting here working out how to react happily to gender inequality. Not easy. Then Eureka: Companies should discount their products for women by the same proportion as the gender pay gap - even things that way.
“Want a plasma TV? $2000 for you Sir, but Madam if you buy, it’s just $1548 because your hourly rate for tolerating the same morale-destroying office politics is 22.6% lower than your husband's assuming you’re an average woman and today we’re treating you that way”.
States could enforce by law that retailers had to discount goods for female purchasers proportionate to the pay gap. It could spur pay rises for women across the board and companies wouldn't suffer because knowing us, we'd all go straight out to spend our increased cash on basic needs like anti-wrinkle creams. It could backfire. We could find ourselves demoted so our pay looked high in relation to our role. I guess we’d have to counter that with extra discounts proportionate to discrepancies in leadership representation. OK, it’s getting slightly complicated but the Internet required code, cables and whole community of people who think like Chris Anderson so in comparison a bit of math and some law enforcement shouldn’t overwhelm us. I’m onto something.
Sunday, 26 July 2009
Rebirth of the Reluctant Feminist

One day, when I was exasperated by the behaviours of a few in the ‘compete’ category I decided to channel this energy into something positive by offering my voluntary help to an inspiring woman who is launching a gender equality project (more on that once she’s ready to go public). My offer was to produce a televised debate on the subject to help publicise her launch. I asked a senior producer friend if she would support my initiative and her immediate answer was “I’m not a feminist”. Ugh? Gobsmacked! If feminism stood for equality between genders why would a strong, intelligent, kind and successful woman like her not want to be a part of that? I tried to imagine a black African saying “I’m not for racial equality!” with the same horror and fear.
So while rivalry among women fuelled my emotions around this subject, witnessing widespread shame over feminism helped focus my actions. I don’t believe in asking people to change. Change has to be inspired from within. But I can do small things to help make feminism desirable again. Making feminism funky, inclusive and unthreatening seems like a necessary prerequisite to mobilising half the population (preferably more). It also seems like a fun and rewarding challenge and will allow me to work with some remarkable and inspiring women.I also want to find out if my increasingly frequent observations of things being not quite right are substantiated by research. Sadly, the limited research I have done so far suggests the reality is far worse than I had observed. I’ve concluded I am not good acknowledging things that depress me!
And finally, I want to envisage how the future might look if this pattern of inequality that we have come to accept changes quite dramatically. It is worth thinking about this carefully because I suspect women aren’t going to like all the implications of a fairer world. That habit of
desiring men who are rich and powerful may need to be revisited, for example. Maybe this is what we’re afraid of. But I believe we should trust our gut, as women are so great at doing, accept that the change may have some uncomfortable bits and journey fourth into the unknown with confidence.Birth of a Reluctant Feminist

The event that really sticks from that year, however, is when two post graduate students from the women studies department which shared our brown and dowdy sociology high-rise approached me after departmental drinks to ask if I wore deodorant. When I blushed and confirmed they looked at each other with disgust, flicked their henna-died Mohawks and said ‘we thought so’. It was better than being asked the question because I stank, I guess, but only marginally. This felt like women-on-women warfare. I was a traitor to the cause and nothing less than disregard for personal hygiene would be sufficient to show my loyalty to their superior league of Lesbos.
A few years later, one of their lecturers took her own life at that brown, dowdy, high-rise. I heard she jumped off the roof. Her tragic death bore no relation to anything I’ve said above but it became a symbol to me of the sad lessons I learnt in that place - that so often we women (probably all people, but I’m concerned here with women) focus more on our divisions than on our similarities, that we often confuse power with masculinity to the point where we don’t even know what it feels like to be powerful in a female way. Through our in-fighting, bra-burning and man-blaming, we have given feminism a shockingly bad name. On a bad day I’m ashamed of my gender. On a good day, especially after an evening out, with a group of compassionate, smiling ladies and too much champagne, I love us so much I feel an all-consuming excitement over what we women can contribute to this world, especially if we start drawing more effectively, unashamedly, without bitterness or hesitation on our unique feminine resources. I don’t believe in asking others to change – I’m definitely a ‘live and let live’ kind of a gal - but I figure I can lead by example, living every day in my own authentic way, drawing power from my female attributes wherever it feels right to do so and using my understanding of the media to highlight and celebrate other women who do the same – whether butch or girly, lesbian or straight, blackberry addicts or stay-at-home mums, quiet or as stroppy as hell. Let’s learn how to be powerful women our way (which will mean as many different ways as there are different women) but that diversity will just make this journey of discovery more exciting.

