‘Cherchez la femme’ is out. It might have worked as a project name if I'd been able to pronounce it.. The worst incident this week was when my frighteningly-sophisticated, French-speaking friend had no idea what I was trying to say (when I tested it on her) nor any comprehension of why I would label my project that way. So my absolute, FINAL, final title that will not change (for the next year at least) is 'Flipping Feminism'.
I like that you can’t help smiling when you say it. It’s memorable. And, magically, it communicates the two primary messages of this project, that I want to change (flip) the way feminism is perceived and that I am frustrated (flipping feminism!) with the way gender equality messages have been communicated previously.
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