I've just had the best idea. Net-a-porter should be thanking me for this marketing tip. I was sitting here reading a bunch of depressing gender pay gap stories because my blog instructor (yes... might as well get some formal training before unleashing myself on you) said I had to learn to react to news stories, which made me think I had to get angry about something and I’m not good at that.
Also, I want my kind of feminism to be the non-angry kind so I was sitting here working out how to react happily to gender inequality. Not easy. Then Eureka: Companies should discount their products for women by the same proportion as the gender pay gap - even things that way.
“Want a plasma TV? $2000 for you Sir, but Madam if you buy, it’s just $1548 because your hourly rate for tolerating the same morale-destroying office politics is 22.6% lower than your husband's assuming you’re an average woman and today we’re treating you that way”.
States could enforce by law that retailers had to discount goods for female purchasers proportionate to the pay gap. It could spur pay rises for women across the board and companies wouldn't suffer because knowing us, we'd all go straight out to spend our increased cash on basic needs like anti-wrinkle creams. It could backfire. We could find ourselves demoted so our pay looked high in relation to our role. I guess we’d have to counter that with extra discounts proportionate to discrepancies in leadership representation. OK, it’s getting slightly complicated but the Internet required code, cables and whole community of people who think like Chris Anderson so in comparison a bit of math and some law enforcement shouldn’t overwhelm us. I’m onto something.
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