I heard something ‘revelationary’ yesterday, which was also so damn obvious I can't believe it's taken me almost 40 years to figure it out. Share this with other women.
Getting promoted in your 20s - in the lower ranks - is almost always about hard work and talent. Getting promoted in your early 30s - mid level - is mainly about hard work and talent. Getting promoted in your late 30s and beyond - upper ranks - is mostly about your boss feeling you are trustworthy, loyal and decent enough for them to go out on a limb for. By then, performance takes second place to 'social bonds with colleagues' in determining success.
So we need to stop working late on our own, assuming it will be noticed while our male colleagues go to the pub with the senior men in the company. And when you do start pub-going, don't just drink with mentors. Caring people are overrated. You need sponsors who'll put you forward for promotion. And those sponsors need to feel there's something in it for them. You'll jump when they need a jumper, for example.
Two other quick points on this; if you're looking for sponsors don't just look at people who encapsulate everything you want to be. Be practical. Target people who you respect enough to be loyal and - most importantly - whose position in the company makes them able to advance your career. Women can be too idealistic about this process.
Once you're in those upper ranks, motivate your staff to sponsor others by reminding them they'll execute better, especially in tough times, if there are people right across the company who owe them one. I've heard (second hand) that one of today's top CEOs refers to it as having 'deep pockets’ filled with people who'd work hard for you.
I got all this from a wonderful author and researcher called Sylvia Ann Hewlett, who I spent time with at the Women's Forum in Deauville this week. I was there with CNBC. We'd developed a partnership with the forum and PwC to survey delegates and the public on what women's empowerment will mean for men. It was fascinating. See WomenInBusiness.CNBC.com or PwC.com/women and read more about it in my next blog.


